{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

{Hermès' Success Has Actually Been Driven by Scarcity

While most deluxe brands drive exposure through social media marketing, celeb partnerships and style programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main products haven't altered a lot in years; it does not have TikTok, and doesn't provide celebs totally free purses.|Hermès

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